For the preliminary research of my final paper, I looked into the effect of advertising on pre-teens in order to provide a basis for my study. I found that it is proven fact that younger children and teens are greatly affected my advertising, not only because of their quest for identity and the struggle to fit in, but their impulsivity and desire to buy things that are "cool". I found this video which illustrates this well and also embodies some of the final conclusions of age-related advertising influence that I was able to draw from my final study.
http://www.youtube.com/watch?v=H1KWofXSt6c
Have a great summer everyone! :)
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