Also, this is the second advertisement I had people watch for my survey (for some reason, it wasn't working in class).
http://www.youtube.com/watch?v=hyET522rKMA
I followed it up by asking whether or not it was a convincing advertisement. Why or why not? The majority said no, it wasn't as convincing as the first one I showed (which was just a generic Proactiv commercial with no celebrity endorsement). They argued that it was less relatable and that celebrities don't always tell the truth. They're just endorsing it for money so it's hard to believe everything they say. However, those who said yes argued quite the opposite. They said it was relatable and that being a fan of the celebrity, having that celebrity give their stamp of approval would cause them to want to buy the product even more so they can be "just like them". Only a small number thought it was convincing though, and curiously enough, they were all girls. I wasn't sure if that was just because I used Justin Bieber as a celebrity example since people tend to have strong opinions of him one way or the other, but it was curious nonetheless.
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