We've been talking a lot in class about the over-sexualization of young girls, particularly tweens and teens. There is no doubt that this is happening, and has been happening for some time. However who to blame for this phenomenon has been widely debated for a long time.
In class we have suggested everything from the media, selling the promiscuous standards to beauty to impressionable children, to society, changing it's standards to meet new acceptable norms, to even parental influence, the need for parental figures to see their girls as popular, well-liked teens. However, we haven't looked to closely at corporations selling the provocative clothing targeting younger and younger ages.
Today I read an article about a new line of bathing suits made by Abercrombie and Fitch. The "Ashley Push-up bikini" was first launched by A&F listing it on the kids portion of the website targeting girls ages 7-14. The bikini was meant to be a "push-up" acting in the same manner as a push-up bra would for older girls. A psychologist, Dr. Eileen L. Zurbriggen, leader of an American Psychological Association task force
on the sexualization of girls, was outraged by this apparent sexualization of second-graders, calling the company out. In 2007, research conducted by the task force showed a link between sexualization of girls and eating disorders, low-self-esteem, and depression. The company has since recategorized the bathing suit as suitable for older girls.
(The article can be found
HERE.)
This reminded me of a similar fight between girls I knew in high school and the same company in 2005. Similar claims (oversexualization of women and sexist tee-shirts) were made against A&F.
Here is a video explaining the current controversy and the incident in 2005:
Here is my question to you: What do you think? Are these claims legitimate? Are the companies at fault here or are the parents? Is this a teaching-tool as suggested by the psychologists on the today show? What is really going on here?